THE CHALLENGE

The company acquired the rights to serve as John Deere’s exclusive dealer for tractors and agricultural machinery in Tatarstan, Russia. The company needed a name, brand identity and logo to differentiate itself from the competition and to begin building a reputation for selling the highest-quality tractors, and providing world-class service.

SOLUTION

TalkWise developed the company’s brand identity, including the name, “TerraPro,” and logo. The name reflects the company’s intimate connection with the earth and agriculture, as well as its commitment to providing customers with world-class machinery, service and professionalism.