THE CHALLENGE

The Israel Film Festival is the largest showcase of Israeli cinema in the United States. Each year, the festival explores Israeli society by premiering Israeli features, documentaries, television dramas and student shorts, as well as through conversations with visiting Israeli filmmakers in three major U.S. cities: Los Angeles, New York and Miami. Following the 2008 economic recession, ongoing fundraising for the nonprofit was increasingly challenging, and the festival recognized the need to establish a strong communication platform and online presence to connect with its audience and donors.

SOLUTION

The festival’s online strategy was completely restructured and redesigned to include a new website that could be managed and updated on a regular basis with current content as well as social media integration and newsletter. Today, the Israel Film Festival continues its proud tradition of showcasing the best of new Israeli cinema in the United States.